A Digital Presence Built for the
Next Generation of Estheticians.
Website Design · Conversion Architecture · Growth Systems
propellerai.io · Growth & Automation Studio for Health, Fitness & Wellness
The Educator. The Mission. The Gap.
Katera Stubbs has spent nearly two decades building talent pipelines in the beauty industry — training estheticians, developing curriculum, and connecting graduates to careers at spas, dermatology clinics, and luxury resorts. As Director of Education at the Institute of Modern Beauty in Dearborn, Michigan, she understands what the industry needs. She is building EPIDRM to answer it.
EPIDRM is an esthetician school and beauty education institution — designed for the aspiring professional who wants more than a qualification. It exists to create career-ready estheticians: trained by industry professionals, placed through a curated partner network, and supported from day one to launch.
The programme is real. The expertise is real. The demand is real.
The website was not.
"The training already exists. The website will change how many students it reaches."
What It Costs to Have No Website.
Every day a school operates without a professional digital presence, it is making an invisible trade — real expertise for an empty seat. These are the eight things EPIDRM was missing. Each one is a quiet, daily cost.
No Website. No Arrival Point.
Katera's credentials, curriculum, and placement network had no professional home. A prospective student referred by a partner school, a podcast, or a past graduate had nowhere to land — and most did not stay long enough to find EPIDRM.
No Mechanism for a Visitor to Enrol
EPIDRM's programmes — from Basic Esthetician to Master Aesthetics — had no enrolment page, no application flow, and no clear next step. Every interested visitor had to find the path themselves. Most did not.
A Unique Philosophy With No Place to Live
EPIDRM's commitment to career outcomes — not just qualifications — is a powerful differentiator. Small class sizes, externship hours, and direct employer introductions. Without a website, these existed only in conversations.
Graduate Success Stories With Nowhere to Convert
The estheticians who built six-figure careers through EPIDRM's training have stories worth telling. Without a structured site, those stories had no placement at the moment a prospective student was deciding.
Katera's Credentials Were Invisible
Director of Education. Beauty talent pipeline builder. ASCP School Forum speaker. Industry partnerships across Michigan and beyond. These are not average credentials. Without a website, they were unknown to anyone outside Katera's direct network.
A Partner Network the World Could Not See
80+ partner spas, dermatology clinics, and luxury resorts — each offering real placement opportunities to graduates. This is an extraordinary differentiator. Without a website, it was entirely invisible to the students who needed to know it existed.
No System to Retain the Student Not Ready Yet
The prospective student who needs EPIDRM but is not ready to commit today is the enrolment of next month — if there is a system to stay present. Without email capture, a programme guide, or any follow-up infrastructure, those visitors left permanently.
Three Programmes With No Visible Structure
Basic Esthetician, Advanced Certification, Master Aesthetics. Three distinct pathways with different durations, tuition levels, and career outcomes. Without a website, there was no architecture to help a prospective student find the right starting point.
— Eight absences. Each one a daily cost. Every one of them — now addressed.
The Difference a Website Makes.
No arrival point. A referred visitor finds nothing professional to land on.
Hero with Katera's story, EPIDRM's mission, and programme pathways visible above the fold.
Three programmes exist only in conversations. No structure, no tuition, no duration shown.
Full programme section — Basic, Advanced, Master — with hours, tuition, and what's included on every card.
80+ partner spas and clinics offering placement. Completely invisible.
A dedicated partner network section — positions EPIDRM's placement rate as its most powerful proof point.
The most compelling version of Katera's background exists only in spoken conversation.
A full faculty section — credentials, experience, philosophy, and the quote that earns trust.
Graduate success stories exist but have no structured home and no conversion placement.
Testimonials placed at the exact moment a visitor is deciding — where social proof does its real work.
No email capture. No programme guide. Visitors who are not ready to enrol today disappear permanently.
Exit-intent popup with free programme guide offer. Footer newsletter subscribe. Two capture points.
Tuition information unknown unless the prospective student finds a way to ask.
Clear tuition displayed on every programme card — from $7,900 to $16,800 — with financing options shown.
Graduate salary ranges and job placement statistics entirely absent from the student's decision journey.
Dedicated career outcomes section with salary ranges by career path and 95% placement rate displayed prominently.
— The same EPIDRM. Now with a presence that works as hard as the educators behind it.
From Invisible to Unavoidable.
Career Outcome as Conversion Architecture
EPIDRM's most powerful differentiator is not the curriculum — it is the result. A 95% placement rate, 80+ employer partners, and graduates earning $68k+ in their first year. That outcome is now the foundation of every section — not a stat buried in a footer, but the architecture the entire site is built around.
The Partner Network as a Unique Advantage
No other esthetician school in this market offers what EPIDRM offers: direct employer introductions to a curated network of spas, dermatology clinics, and luxury resorts. This is now visible, named, and positioned as the reason EPIDRM graduates do not just qualify — they get placed.
Katera as the Brand
An esthetician school is a trust brand. Trust requires faces, credentials, and evidence of real expertise. The site is built to make Katera — Director of Education, industry leader, talent pipeline builder — the central human presence throughout. Visitors do not just see a school. They see the person behind it.
Growth Systems That Compound
The website is the foundation. The systems that can be built on top — email nurture, student reactivation, AI Front Desk — are the infrastructure that will keep EPIDRM's cohorts full without Katera having to chase a single lead manually. This site is the beginning, not the end.
What Now Exists — and What It Does.
A Professional Website — Built From Nothing
EPIDRM now has a professional digital home for the first time. A complete, conversion-optimised site built to receive referred visitors, prospective students, and organic search traffic — and give each of them a clear, considered next step.
The foundation that makes everything else possible.
Career Transformation Positioned Above the Fold
The hero opens with EPIDRM's most powerful idea — that a passion for beauty can become a six-figure career, in months, not years. Prospective students understand the outcome before they understand the offer. Ambition before application.
The first impression that earns the second scroll.
Three-Tier Structure — Visible, Priced, and Navigable
Basic Esthetician (600hrs · 4mo · $7,900), Advanced Certification (900hrs · 7mo · $12,400), and Master Aesthetics (1200hrs · 10mo · $16,800) are now presented as a clear three-tier structure. Every visitor can find the entry point that matches their goal, timeline, and budget.
The architecture that meets every prospective student where they are.
80+ Employer Partners — Named and Positioned as Proof
The partner network section makes EPIDRM's placement infrastructure tangible — real employer categories, real placement statistics, real career destinations. An extraordinary differentiator made visible.
The proof that closes enrolment before a single conversation has to.
Katera's Credentials — Given a Home
The Faculty section opens with Katera's philosophy, builds through her 18+ years of experience, and positions her ASCP recognition and industry partnerships as the reason EPIDRM graduates are in demand before they graduate. Visitors see an educator who has built the industry, not just studied it.
The story that makes the credential feel inevitable.
Graduate Testimonials Placed at the Moment of Decision
Student transformation stories are placed within the site's architecture at the exact point a prospective student is weighing whether to commit — not on a separate page, not at the bottom. At the decision point, where social proof does its real work.
The right words, in the right place, at the right time.
Real Numbers. Real Career Paths.
A dedicated career outcomes section displays average first-year earnings by career path — Medical Spa, Dermatology Clinic, Luxury Resort, Independent Practice — alongside the 95% placement rate and the 12-week average time to first role. Prospective students see the destination, not just the programme.
The data that turns interest into application.
A Real Enrolment Path — Built Into the Site
The site's final CTA section includes a working application form — name, email, phone, programme interest, and referral source. Prospective students can apply in under three minutes. Every submission is a qualified lead.
The mechanism that turns visitors into enrolled students.
Two Email Capture Points — Exit Intent and Footer Subscribe
An exit-intent popup offering a free Programme Guide captures the prospective student who is interested but not yet ready to apply. A footer newsletter subscribe keeps EPIDRM present in the inbox of every visitor who wants to stay connected.
The system that keeps the students not ready today.
Cohort Dates and Seat Scarcity — Placed Where They Convert
Cohort start dates and remaining seat counts are built into the hero, the programme cards, and the final CTA section. Scarcity is not a footnote — it is structural. Every section moves the prospective student toward the decision that has a deadline.
The pressure that converts curiosity into commitment.
What Students Learn — Shown in Full
An interactive accordion curriculum section reveals exactly what each module covers — Skin Analysis, European Facial Protocols, Chemical Peels, Advanced Modalities, Business of Beauty. Prospective students leave the site knowing what they are investing in.
The transparency that builds trust before the first conversation.
Every Section Built for the Device That Matters Most
The entire site is built mobile-first — sticky navigation, touch-friendly CTAs, optimised image loading, responsive programme cards, and a partner network section that works on every screen size. The prospective student arriving from Instagram on their phone has the same experience as the visitor on a desktop.
The platform where most of EPIDRM's audience will arrive.
See It Yourself.
This is EPIDRM's professional website — built, live, and ready to launch. Walk through every section. The programme architecture that had no home. The partner network that was invisible. The application form. The career outcomes. The faculty spotlight. This is what EPIDRM looks like with a digital presence that matches the work behind it.
Built by Propeller AI · Delivered in days · Yours to launch
Photography and imagery shown on the preview site are for layout and concept purposes only. All partner logos, graduate names, salary figures, and statistics are illustrative placeholders — final content will be updated with information provided by EPIDRM before launch.
Precision. Clarity. Delivered.
Built for Health & Wellness — Only
Propeller AI does not work with restaurants, law firms, or generalist brands. Health, wellness, and fitness is the only space we operate in — which means every design decision, every conversion mechanism, and every system we build is informed by how this specific audience thinks, searches, and builds trust.
Designed for Conversion, Not Just Aesthetics
Every section of the EPIDRM site was built around one question: what does a person who wants to transform their passion into a career need to see, feel, and understand to take the next step? Beautiful is not enough. Every element earns its place.
Strategy Built Into Every Layer
The programme architecture. The partner network display. The testimonial placement. The career outcomes section. The application form. None of these are afterthoughts — they are engineered from the first section to the last to close the gap between a visitor and an enrolled student.
Complete Delivery. No Agency Runaround.
Design, copy strategy, development, and growth systems — delivered as one coherent package. One point of contact. One clear deliverable. Timelines always agreed in advance and always honoured.
— The discipline that makes the difference visible.
Two Ways to Engage.
Website Design
Scoped to EPIDRM's exact requirements
- — Complete website design and build
- — Hero with career transformation positioning
- — Three-tier programme architecture with tuition and hours
- — Partner network section — 80+ employer proof
- — Faculty spotlight — Katera Stubbs and lead instructors
- — Graduate testimonials and career outcomes section
- — Interactive curriculum accordion
- — Working application form with lead capture
- — Exit-intent popup and footer email subscribe
- — Urgency architecture — cohort dates and seat counts
- — Full mobile optimisation throughout
- — Full ownership on delivery — no lock-in
Growth Retainer
- — Continuous site optimisation
- — New automation sequences as needed
- — Monthly performance review
- — Ongoing copy and design iterations
- — Priority support
- — All assets remain yours — cancel anytime
Website: 50% deposit to confirm · 50% on delivery
Growth retainer is entirely optional — add it any time after launch, or not at all.
Full asset ownership transfers to you on completion — no dependencies.
Three Steps to a Live Site.
The site is already built. The only thing standing between EPIDRM and a professional digital presence is one conversation.
Preview the Website
Open the live design and walk through every section. This is not a mockup — it is a working demonstration of what EPIDRM's digital presence can be.
Book a Discovery Call
30 minutes to walk through the proposal together, answer every question, and agree on scope and timeline. No commitment required.
Build Begins Within 48 Hours
Once scope is confirmed and deposit received, work begins inside 48 hours. The complete site is delivered within the agreed timeline — always.
"Every week without this website is a week of enrolments, students, and careers that never happen. The site is ready. The question is when to launch it."
— The proposal closes here. The work begins next.